Book Review : “What Would Google Do?” – Jeff Jarvis
Yeah, Yeah…what am I doing reading another business book just after the very first one that I’ve very read in my life? Well, I enjoy them…they seem to have found me at a perfect place in my life and my role at Vertical Media. In analyzing a few key rules that Google plays by, Jeff Jarvis explores how business and culture could apply the same rules and really revolutionize our world. The first half of the book establishes the “rules”, while the second half applies them to various segments of society. Imagine if Google ran the media, our utilities, airlines, banks, and even education and government? Although Jarvis doesn’t dive too deeply into an analysis at each level, this book is an incredible tool to rethink the very roots of business and life as we know it. Put what you know and expect aside…and be ready to create open, trusting relationships with your users…oh yeah, and be sure that they are in control of your product at every step of the way. Because they are gaining more and more control than they ever have had…and its a great thing!