riverECHO

I was initially directed to this book about a year ago by Tim Bradshaw, President of our company, Vertical Media. Initially, he requested this book as it has a chapter addressing a goal of ours at Vertical Media – employee ownership. Of course, I will be picking that specific chapter apart in the months ahead as I prepare a plan to make that a reality. Yet, what I did not expect is how much of the rest of the book could apply to our work. The ideas, concepts and achievements of this simple design/build firm in Martha’s Vineyard are inspirational. If you have any interest in how to create a sustainable business that is deeply woven into a community, this is must read. This is the first truly business book that I have ever read in my life. I can only hope that we achieve a portion of what the South Mountain Company has done for its employees, clients and the surrounding community where it thrives.